ii. Capers Community Market
Capers opened its first store on Marine Drive in West Vancouver more than 20 years ago, and was instrumental in laying the foundation for the growth of the organic and natural foods industry in Vancouver. Throughout the years, Capers was committed to supporting and nurturing sustainable agriculture, local artisans and small producers.
During this time, the Capers brand had gone through numerous logos and marketing materials, but never had the brand identity been completed. As the lead Graphic Designer on this project, we created a brand that was organic, modern and fuelled by the senses. The Capers Logo was freshened up and given new life with handdrawn fruit and vegetable illustrations, bold lettering and a tight colour palette.
These design elements were carried throughout the space in all wayfinding, graphic banners, vehicle wraps and marketing materials.
Rendering by Jonathan McNeely | SmartDesign Group
"We are thrilled to open our fourth and largest Vancouver store, which is our first new store in 11 years, and will initiate a period of expansion for Capers," said Kurstin Leith, director of operations for Capers Community Markets. "Our new beautifully designed store will bring the people of Vancouver a way of shopping that is a vibrant experience of the senses, as well as all the longstanding benefits that shoppers have come to trust from Capers"
VANCOUVER, BRITISH COLUMBIA | CCNMatthews
July 20 2006
ABOVE | CAPERS PRODUCE PROGRAM Every piece of produce displayed a brief description, price, image and organic/conventional tag elevating the consumer experience to the next level. BELOW | CAPERS BANNER PROGRAM Large graphic image banners were hung throughout the space to assist in wayfinding and add a pleasing visual experience. Transparent banners on windows in storefront were created with beautiful imagery, found objects, handmade papers and fun scribble illustrations to entice passerbys to come in for a closer look.
