iv. Discovery Organics
A fun and ugly food campaign focussed on imperfect fruits and vegetables. Created produce packaging for distribution of local farmers 'seconds' featuring hand illustrated quirky and rebellious characters.
New folks are being added on a frequent basis as this fantastic campaign grows by leaps and bounds.
"They’re called “ugly” vegetables, but misshapen fruits and vegetables can save shoppers a pretty penny and earn farmers a handsome income for selling “seconds” that used to end up in the compost”
“And the new line of products is also being credited with reducing the amount of food waste, estimated at billions of dollars a year.
Would you eat this mutant food? Ugly fruit and vegetables coming to a store near you?"
SUSAN LAZARUK | The Province | Published March 16 2016
REBEL FOOD CAMPAIGN BAG DESIGN
